Which way you ask…
The answer is, as it seems in recent year- the answer to almost everything: The INTERNET.
This has becoming more and more of a trend for personal and company branding and marketing. Since the internet and social media is ‘the place to be’ it’s only logical that marketing uses this platform for people to hear and read because this will have a better chance of reaching people all over the world.
That being said, this course has made me further realise the importance of having an online presence. I found it helpful in that it helps to enhance their professional portfolio as it enables you to be more efficient (professionally) while engaging people and customers (for marketing purposes). E-marketing is such an easy form of marketing (both personally and for a business) unlike other forms of advertising marketing online does not necessarily have to cost anything (but time).
The highlight of this course was definitely learning new skills to improve your online presence, most people have social network accounts, many people blog and it’s very interesting to see what people think and what they put ‘out there’. It’s very refreshing reading blog posts since it’s a very casual and informal way of writing.
What’s more, this course has taught me that it’s best to find a target audience and direct my message to them- this way the message can touch people in a personal and relevant approach. At the same time, I learnt how companies advertise and how they target their desired audience. I also learnt how advertisers and marketers use search engine optimisation to gain more viewers and possibly more customers.
While reflecting on this course holistically, I found one negative from this course: the peer review process (during tutorials). I think most students felt the same way, as they seemed very lazy while marking.
Although, I understand that some things can only be learnt through experience. While it also taught me essential tools to differentiate my online presence from another’s. I find the digital marketing industry very intriguing after the skills and knowledge I’ve gained from this course.
This program has allowed me to start my journey of online presence, I intend to continue this journey for an extended period of time- as I enjoyed blogging more than I expected to.
Social Media Inspiration: http://blog.hootsuite.com/social-media-inspiration/
Nardi, B. A., Schiano, D. J., & Gumbrecht, M. (2004, November). Blogging as social activity, or, would you let 900 million people read your diary?. In Proceedings of the 2004 ACM conference on Computer supported cooperative work (pp. 222-231):
Reflective Writing: https://www.youtube.com/watch?v=X1xkFgHAWD0