E-Tivity 3: A Critical Reflection

REFL

“GOOGLE IT!”

Going forward?

Which way you ask…

The answer is, as it seems in recent year- the answer to almost everything: The INTERNET.

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This has becoming more and more of a trend for personal and company branding and marketing. Since the internet and social media is ‘the place to be’ it’s only logical that marketing uses this platform for people to hear and read because this will have a better chance of reaching people all over the world.

Reflect

That being said, this course has made me further realise the importance of having an online presence. I found it helpful in that it helps to enhance their professional portfolio as it enables you to be more efficient (professionally) while engaging people and customers (for marketing purposes). E-marketing is such an easy form of marketing (both personally and for a business) unlike other forms of advertising marketing online does not necessarily have to cost anything (but time).

The highlight of this course was definitely learning new skills to improve your online presence, most people have social network accounts, many people blog and it’s very interesting to see what people think and what they put ‘out there’. It’s very refreshing reading blog posts since it’s a very casual and informal way of writing.

refle

What’s more, this course has taught me that it’s best to find a target audience and direct my message to them- this way the message can touch people in a personal and relevant approach. At the same time, I learnt how companies advertise and how they target their desired audience. I also learnt how advertisers and marketers use search engine optimisation to gain more viewers and possibly more customers.

While reflecting on this course holistically, I found one negative from this course: the peer review process (during tutorials). I think most students felt the same way, as they seemed very lazy while marking.

Although, I understand that some things can only be learnt through experience. While it also taught me essential tools to differentiate my online presence from another’s. I find the digital marketing industry very intriguing after the skills and knowledge I’ve gained from this course.

This program has allowed me to start my journey of online presence, I intend to continue this journey for an extended period of time- as I enjoyed blogging more than I expected to.

Cool Sites:

Social Media Inspiration: http://blog.hootsuite.com/social-media-inspiration/

Nardi, B. A., Schiano, D. J., & Gumbrecht, M. (2004, November). Blogging as social activity, or, would you let 900 million people read your diary?. In Proceedings of the 2004 ACM conference on Computer supported cooperative work (pp. 222-231):

https://wiki.cc.gatech.edu/scqualifier/images/9/9b/Nardi-Blogging_as_social_activity.pdf

Reflective Writing: https://www.youtube.com/watch?v=X1xkFgHAWD0

The Meaning of Happiness Changes Over Your Lifetime

Center for Advanced Hindsight

Swinging Happiness for BlogThe following is a scientific and personal article written by CAH member Troy Campbell about happiness.

One lovely afternoon, I began chatting to my grandpa. I was completely unaware he was about to say something that would change my view of happiness forever.

In the middle of our conversation, I felt a lull so I pulled out the classic question. “If you could have dinner with one person, living or dead, who would it be?” I couldn’t wait to talk about my long list of dead presidents, dead Beatles, dead scientists, and a really cute living movie star. But I was also really eager to hear what he’d say.

Then he simply answered, “My wife.”

I immediately assured him it’s not necessary for him to answer like that. We all knew he loves his wife, whom he eats dinner with every night and was currently over in the other room…

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Social Media in South Africa

Etivity 2.10

The information age implies that people want to soak up more information quickly and easily. This may oblige us to find information that is easy to read yet be informative. This is where infographics comes into play.

Simply put, infographics are data that is sorted and arranged in a visually appealing way. Infographics assist in quicker absorption and since they are visually presented they allow for learning on a sensory level.

Hello Computer is a digital marketing agency, and they may make use of infographics in the marketing strategy. Hello Computer may focus on consumers- how they view and take in information. Hello Computer may focus on appealing to consumers visually in order to catch their attention- the use of infographics may be helpful.

The infographic created below may help Hello Computer as it displays social media in South Africa. Hello computer may find this useful as it helps them establish their context in the industry. Thus, Hello Computer may target South Africans differently based on the infographic.

Once Hello Computer establishes its context, they are better equipped to know who their audience are. Consumers may find value if Hello Computer target them correctly.

Hello Computer should create a SMART approach to setting goals. Hello Computer may find the infographic useful as it helps align their objectives to suit different social media platforms.

Social Media has become more and more important to building a brand. Many companies have active twitter accounts which help connect the brand to the consumer.

Therefore, infographics may offer Hello Computer for visually displaying information. Furthermore, infographics should be used in addition to other digital marketing methods.

Etivity 1: Digital Footprint

The first time I googled myself, I cringed at the thought of it. Then I realised that many people google themselves.  I secretly googled myself, after which I immediately deleted my search history. As it turned out, I was being overly dramatic about the act of finding out what “information” others can gain about me. A few years later, and it’s the norm to google oneself.

 

The information people can find out about me is my profile on Facebook, my tweets and information about myself from a former modelling agency.

 

My current online visibility is mainly through Facebook, Twitter, Instagram and Pinterest. Although, I only check Facebook and Twitter when I am bored. I use both of these social media about once a week. I am quite active on Instagram (I probably check it 10-15 times a day, depending on how busy my day is). I use Pinterest to find out cool DIY ideas and when I’m looking for new food or cake recipes.

 

These social media sites allow only my friends to read my posts on Facebook and only my followers can see my posts on Instagram and Pinterest. As for Twitter, most of my post can be read by people who search on my name on Twitter or Google.

 

I could improve my online visibility by being more active on Facebook, Twitter and Pinterest. Although, my online visibility may position myself as a little conservative when it comes to my social media activity. Furthermore, my online presence may also suggest that I am a visual person as the only real social media application I am frequently active on is Instagram.

 

I definitely need to improve my online visibility and social media activity. In addition, I should keep my LinkedIn profile and documents up to date. By doing so I can form a greater digital footprint, become more informed on information that interests me and share this information with others.